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Resources for Sound Business Decisions.™



The award-winning business valuation software system that streamlines the process of reaching an intelligent conclusion of value and creating well-documented business appraisals and valuation reports — while guiding you around the hidden traps and pitfalls often lurking in internal spreadsheets and older valuation software.

Now, you can increase productivity and handle more BV engagements–without sacrificing quality with the MoneySoft Business Valuation Specialist.

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Business Valuation Specialist

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Calculation of Value

Calculation of Value Sample Report


The True Value and Potential of Business Valuation Specialist.

MoneySoft Business Valuation Specialist eliminates the distractions of spreadsheets–an activity trap–so you can better focus your time and attention on the implications of the analysis and the critical issues that determine how you reach a conclusion of value and then present it in a valuation report.  And, with that increased clarity and efficiency, you and your organization can handle more valuation assignments in less time–without sacrificing quality.

MoneySoft Business Valuation Specialist is a new generation and class of business valuation software for professional business appraisers, valuators, CPAs, business advisors and educators who want a system that goes beyond a fill-in-the-blanks approach or superficial software packages.

At last, an effective alternative to time-wasting spreadsheets and old school valuation software that let’s you focus on the critical issues and judgment calls that go into a credible valuation: MoneySoft Business Valuation Specialist (“BVS”).

Top four benefits of Business valuation Specialist:

Business Valuation Specialist is a complete system that streamlines the process of creating a supportable valuation or appraisal.  With Business Valuation Specialist, you can cover all of the essential elements that go into valuation in an organized and logical way so you can:

  1. Increase your productivity and effectiveness so you can handle more assignments, decrease assignment costs and increase billings.
  2. Properly apply valuation theory and navigate your way around the errors and pitfalls found in home-grown spreadsheets and old-school software.
  3. Focus your attention on the judgment calls that form your conclusion of value that is supportable and authoritative.
  4. Effectively communicate the value conclusion to the client and the appropriate value-authority such as the Internal Revenue Service, a Court or an administrative body.  (A robust report builder is included–no extra charge!)

The hidden costs of spreadsheets:

Spreadsheets are flexible, but not without problems.  There’s “tab-surfing,” “variable chasing,” and endless formula editing–and that’s after you’ve taken the time to research and build-out your spreadsheet.  Spreadsheets can detract from the effectiveness of your practice by:

  1. Increasing the cost of the valuation to your client if you are billing on a per-hour basis.  Every hour spent working on your spreadsheet is either absorbed by you and your firm or passed along to your client.
  2. Increasing the time spent on a valuation when the client has retained you on a per-project basis effectively lowers your hourly net and bites into your firm’s profit.
  3. Exposing you to risk of claims and the embarrassment of hidden errors buried in formulas or misapplied valuation theory, which expands when there are multiple authors.

Business Valuation Specialist let’s you focus on the key judgment points that form a supportable conclusion of value—instead of jockeying with spreadsheets or software that just doesn’t go the distance.

You can use Business Valuation Specialist and the companion data products to prepare a standard-based business valuation, evaluation, appraisal, or opinion of value for just about any purpose including:

  • Matters before a court, administrative body or regulatory agency (business and personal).
  • To support corporate financial decisions and protect the interests of the company (e.g., sale, merger, acquisition or divestiture; tracking the value of the company; taking the company public (IPO); obtaining business financing; recapitalizing the company; creating an ESOP; dissolving a corporation; reorganizing under bankruptcy laws; as part of a legal or administrative action).
  • To support decisions in the areas of personal financial planning, asset protection, and the disposition of a business interest (e.g., selling shares to a third party or ESOP; purchasing shares; structuring a buy-sell agreement; obtaining life insurance; prepare personal financial statements; satisfying the desire to know the value of their business; determining the value of a charitable contribution; estate and gift tax matters; and as part of a legal or administrative controversy).
  • Any purposes with emphasis on estate planning, inheritance tax, feasibility or installation of an ESOP, buy-sell agreements (with or without life insurance,) property taxes, and charitable contributions.


The purpose of MoneySoft Business Valuation Specialist is to streamline the process of reaching a sound conclusion of business value and effectively preparing a standards-based appraisal or valuation report. The valuation report and business appraisal created with BVS can be used in tax matters involving the Internal Revenue Service, litigation support, business planning and mergers and acquisitions.

However, in the area of mergers and acquisitions, MoneySoft publishes a system called DealSense that specifically addresses pricing, projecting post-deal performance, free cash flow ROI analysis and business consolidations/roll-ups.

BVS includes The ValuSense Advantage™ which guides you around the potential traps and pitfalls baked into internal spreadsheets and older forms of valuation software. The main elements of the program focus on the following seven key areas:

  • Asset Approach methods include Net Asset Value and Liquidation Value. A worksheet is available to assist with identifying and including appropriate intangible assets that are not listed on the balance sheet.
  • Income Approach methods include Discounted Equity Net Cash Flows, Discounted Future Earnings, Capitalization of Earnings, Capitalization of Excess Earnings and a Multiple of Discretionary Earnings.
  • Market Approach methods give you the flexibility to apply data from a variety of sources depending upon the valuation assignment. Market methods include transaction data from BIZCOMPS Small Business Studies, IBA, Done Deals, DealStats (formerly Pratt’s Stats) and an open source. Additional methods include Guideline Public Company.

  • Include and evaluate period-to-period normalization adjustments for up to ten years of financial statement data (plus trailing twelve months and interim statements).
  • Analyze financial statement data for both historic and normalized periods. The analysis provides insight into the trends, financial performance and relative position of the business compared to others in its peer group. The analysis also provides a context for evaluating the future performance of the business.
  • Estimate the future economic benefits of the business using projections presented by management or collaborate with management to develop them. Projected benefit streams are necessary when either discounted cash flows and/or discount earnings methods under the Income Approach.
  • Apply accepted valuation approaches and methods as appropriate. The valuation methods within each approach are summarized below:

  • Reconcile and select relevant conclusions of value at the method and/or approach level in order to reach a conclusion of Enterprise-Level Equity Value. Enterprise-Level Equity Value can be adjusted as necessary for items such as lack of liquidity, reliance upon a key man and contingent liabilities. Adjusted Enterprise-Level Equity Value can be allocated between voting and non-voting shares by applying a voting share premium. (The program methodology assures that respective value for each class multiplied by the number of shares in that class adds up to the Adjusted Enterprise-Level Equity Value.)
  • Apply Shareholder-Level Value Adjustments such as a Minority Interest Discount along with of the impact dilution, if any, based upon convertible preferred and in-the-money options and warrants in order to arrive at a Value Per Share.
  • Prepare standards-based Business Appraisals, Detailed Business Valuation Reports and Calculation of Value Reports that include the information used in the valuation, a description of the approaches and methods used to reach a conclusion of value and additional information that can be added by the author. (The report builder is included with the software, not sold separately).

The ValuSense Advantage is what separates Business Valuation Specialist from other valuation software alternatives. Customer feedback and research have been organized and adapted in Business Valuation Specialist to help you avoid many of the problems hidden in spreadsheets and other software. Such common errors arise from:

  • Using market transaction data “right out of the box” and then applying the data incorrectly reach an indicated value.
  • Applying different benefit streams in the methods under the Income Approach.
  • Not matching discount and capitalization rates to the selected benefit streams. An example would be applying a Net Cash Flow discount rate when using EBITDA in the Discounted Future Earnings method.
  • Inappropriately making adjustments to arrive at indicated equity values.
  • Arriving at a conclusion of value without first reconciling method-level indications of value on an apples-to-apples basis.
  • Using Enterprise-Level cash flows to justify a Minority Interest conclusion of value.

The preparation of a supportable and well-documented appraisals and valuation reports that have the elements required by IRS Revenue Ruling 59-60, AICPA’s Statement on Standards for Valuation Services (SSVS), and USPAP.

(Reports are completely editable using Microsoft Word as appropriate and necessary for each valuation assignment.)

There is no additional cost for Business Valuation Specialist’s on-board Report Builder.


BVS streamlines the valuation process and helps avoid the problems found in spreadsheets and legacy programs. In addition to the Product Tour, the following videos will show you the key areas of the program:

Working With & Adjusting Financial Statement Data
Insightful Financial Analysis
BVS Tour, Overview
Projecting Future Benefit Streams
Income Approach Overview
Preparing for the Engagement
Reaching a Value Conclusion
Asset Approach Overview
Streamlined Report Creation
Market Approach Overview


MoneySoft Business Valuation Specialist was originally created in collaboration with Practitioner’s Publishing Company (a Thomson Reuters company) to conform to their 3-volume Guide to Business Valuations.

PPC licensed the software and sold it under the PPC imprint from 1999 to 2013 as Practitioner’s Publishing Company’s Business Valuation Specialist®. During this time, MoneySoft published an identical version of the product known as Corporate Valuation Professional™.

On July 1, 2013, MoneySoft acquired PPC’s customers and rights to Business Valuation Specialist and simultaneously retired Corporate Valuation Professional with the release of the new MoneySoft Business Valuation Specialist.


Complete system for professional appraisers
Define the valuation assignment including valuation date, standard of value and purpose of the valuation
Import financials from Excel or CSV to save data entry time and effort
Select the benefit steam once and BVS uses it consistently in all Income Approach valuation methods
Iterated WACC solves for the equilibrium WACC rates based on your assumptions
Set parameters for historic and projected financial statements
Import market transaction data from DealStats, Done Deals and BIZCOMPS. Enter data from other sources and for Guideline Public Companies
Enterprise Level Conclusions let you select the value for the whole company, apply discounts and premiums and solve for voting and non-voting values
Detailed financials and normalization adjustment
Set options for the Income Approach methods and discount and cap rates all in one place
Test of Value evaluates the reasonableness of your conclusion from the perspective of a hypothetical buyer
Ratios, comparison to industry norms, and other analytics help you assess performance and position
Develop a discount rate for future earnings and convert it to a historic capitalization rate to apply to historic earnings
Value a specific shareholder interest, apply shareholder-level discounts, and work to a conclusion of value per share for the specific interest
Control panels let you easily set assumptions to create detailed projections for DCF and DFE valuation methods
BVS calculates debt-free discount and cap rates and uses them automatically if you select a debt-free benefit stream



Financial statement data is necessary in order to analyze the current performance of the business and how that compares to past performance and its industry peers. Prior revenues, expenses and earnings provide a baseline for estimating future earnings and cash flows.

  • The system can accommodates up to 10 years of detailed historic Income Statement and Balance Sheet data and supporting information as well an Income Statement for the trailing twelve months.
  • Interim financial statements can be entered, adjusted and annualized. You have the option to use Interim Balance Sheet data in the valuation methods. This gives you the flexibility to use either the Interim or Year-End data depending upon which one is most appropriate given the valuation assignment.
  • Statements of Cash Flows, Sources & Uses of Funds are calculated automatically.

With BVS you can adjust any line-item in the historic income statement and balance sheet for any year. The purpose of normalization adjustments is to more accurately reflect the true economic benefits being valued. Financial statement adjustments are typically made to reflect items such as:

  • The normalization of officer salary to market and to eliminate discretionary expenses.
  • Non-recurring and accounting items.
  • Nonoperating assets and liabilities as well as excess or deficient assets.
  • Income and expenses related to nonoperating items.
  • The tax impact of normalization adjustments on historic benefit streams.

Explanatory notes can be added to document adjustments. BVS then prepares a set of Normalized Financial Statements including: Income Statements, Balance Sheets and Statements of Cash Flows along with:

  • Summary of Earnings and Benefit Streams.
  • Equity Net Cash Flows (Free Cash Flows available to Equity).
  • Invested Capital Net Cash Flows (Free Cash Flows available to Total Invested Capital).


A point of data by itself reveals very little information. However, when you have a point of data in relationship to other points of data over multiple time periods, a story begins to emerge. BVS gives you the information you need to analyze both the historic and normalized statement data and compare the results for up to 5 years to industry peers using either RMA Annual Statement Studies or Integra 5-Year Industry Reports.

  • Common-Size Income Statements and Balance Sheets as well as 33 common financial ratios that measure liquidity, coverage, leverage and profitability are automatically calculated.
  • Performance can be compared to the specific industry based on Risk Management Association’s (RMA, formerly Robert Morris Associates) Annual Statement Studies format.
  • Performance can also be compared using Integra Information’s 5-Year Industry Reports for common-size statements, 60 ratios and historic earnings growth.
  • Z-Score Model measures the probability of the business becoming insolvent within the next 12 months. This widely used model helps assess economic viability.
  • Sustainable Growth Model measures the maximum growth rate of sales that is sustainable without depleting financial resources. This helps determine whether revenue growth assumptions are in line with profit margins, dividend payout, asset turnover and financial leverage assumptions.
  • DuPont Analysis disaggregates Return on Equity (ROE) into three parts: profitability (Return on Sales), asset turnover (Return on Assets) and financial leverage. DuPont Analysis helps you determine whether changes in ROE are being driven by sales margins, asset management or financial leverage.
  • The MoneySoft Five-Minute Diagnostic™ provides a snapshot of a company’s footing and highlights the factors that are driving or dragging its performance based upon financial statement data.

The optional databases available from MoneySoft for industry peer comparisons are RMA Annual Statement Studies and Integra 5-Year Industry Reports.


The future earnings and dividend-paying capacity of a business are two of the elements required by Revenue Ruling 59-60. Further, the anticipated future performance of a business and the resulting benefit streams are a primary consideration of a buyer when contemplating the price they can or are willing to pay for a going concern.

Projected financial statements are needed when using discounted cash flow or discounted future earnings under the Income Approach. In addition, projected financial information is necessary when using the “first projected year” benefit streams under some of the methods in the Market Approach.

Projected financial information can be provided by management or developed by the analyst working with management. In many cases, you will find that management only provides projected profit and loss data, but not a balance sheet. So, it will be necessary to work with management to develop projected balance sheet data, which is needed prepare statements of cash flows along with an estimate of the other future benefit streams that will be considered in the valuation. In addition, balance sheet data is essential to analyze the adequacy of the firm’s capitalization and productive capacity.

In cases where management provides the projected income statements and accompanying balance sheets, it behooves the analyst test the information for mathematical coherence and reasonableness. By preparing projections, an analyst can compare the results to management’s projections and bring to light any issues that may require further action. Accepting management projections “right out of the box” is not a sound practice and an independent appraiser can not rely solely upon management’s assumptions.

With the above in mind, BVS allows you to prepare a comprehensive set of fully linked, line-item projections of the Income Statements, Balance Sheets, Statements of Cash Flows, Statements of Retained Earnings and Sources & Uses of Funds for up to 10 years. Projections for the first 2 years can be prepared on a monthly basis.

Revenue and Expense:

  • Income Statement projection options include regression trend-line, historic average growth, manual constant growth, historic percent of sales, variable growth rates, manual percent of sales, manual dollar value inputs, or create your own custom links within BVS.
  • Line-item accounts can be added for new revenue and expense items.
  • The base projection amount for each Income Statement account can be adjusted as needed.

Taxes and Tax Adjustments:

  • Projected income taxes are estimated based on corporate tax tables or effective tax rates.
  • A Tax Reconciliation Worksheet allows for application of adjustments to taxable income and credits to Federal, State, Local and other taxes.
  • Net Operating Loss carry-forward is automatically deducted as projected income permits.

Working Capital and Other Balance Sheet Assumptions:

  • Accounts Receivable, Inventory and Accounts Payable can be projected using historically calculated turnover ratios, manual turnover ratios or dollar amounts.
  • Other balance sheet accounts can be projected based upon historic growth, percentage of net sales, percentage of historic net sales, percentage growth, manual input or a custom link. Goodwill and other intangibles are amortized over any term.

Capital Expenditures:

  • The amount of Fixed Assets required to sustain revenue growth for each projected period is estimated based upon a selected turnover ratio. Most recent historic, average and industry (if available) ratios are provided for reference.
  • Asset purchases can be made for any projected period.
  • Fixed asset purchases can be financed, in whole or in part, during any projected year with changes to the projected financial statements calculated automatically.
  • Assets can be purchased and disposed of in any projected year.
  • The effect of asset purchases and disposals is automatically calculated along with depreciation using straight-line or accelerated methods.
  • Depreciation is calculated based upon the assumptions for method and useful life. Depreciation expense can be allocated between Cost of Goods Sold and G and A Expenses.

Capitalization and Future Funding:

  • Revolving lines of credit secured can be advanced and paid in each projected period.
  • Short-term and long-term notes are amortized with flexible payment options controlled by the user including normal amortization or direct reduction.
  • Repayment options include and principal deferrals and balloon payments that are applied automatically.
  • Common Dividends are calculated as a percent of net income and Preferred Dividends as a percent of the preferred stock balance, or enter dividends manually.

Reports and Projected Financial Information Includes:

  • Monthly income statements and balance sheets for the first 2 projected years (if this option is utilized). This feature is helpful when evaluating a highly cyclical or seasonal business.

For each of up to 10 projected years:

  • Income Statements, Balance Sheets and Statements of Cash Flows.
  • Statement of Retained Earnings.
  • Sources and Uses of Funds.
  • Summary of benefit streams.
  • Loan amortization table.
  • Depreciation and fixed asset recap table.

In addition to the projection options and reports mentioned above, BVS provides a review of the projected data using DuPont Analysis, Z-Score and the Sustainable Growth Rate method.


Data Summary: The financial statement data and benefit streams that are available in the valuation approaches and methods are restated and organized for historic and projected periods. Specific benefit streams for “Discretionary Earnings” are presented for the IBA Transaction Database as well as Pratt’s Stats and Done Deals.

Report Information: The data to be included in the business appraisal or valuation report is collected. Data points include:

  • Purpose of the valuation and Standard of Value.
  • Appraiser information and credentials.
  • Valuation Date and the Date of the Valuation Report.
  • Client information.
  • Ownership and control including classes, shares and voting rights).

Prior Transactions of Company Stock including a description, date, shares, class and transaction price. The prior transactions can be with related or third parties.

Valuation of Preferred Stock, Debt and Nonoperating Items: These are components that are used in the conversion of invested capital value to enterprise-level equity value and they can be adjusted to market in BVS:

  • Preferred Stock is valued by Class based upon Adjusted Yield and Dividends.
  • Debt is revalued by making a market adjustment to the stated interest rate, if applicable.
  • Nonoperating items can be valued by adjusting them to market, less the tax basis and sale/disposal costs, and deducting the tax on the gain. This can be done for both nonoperating assets and liabilities. The difference between the two provides the Market Value of Net Nonoperating items.


The valuation approach based upon assets is sometimes referred to as the cost approach or replacement cost approach. The asset-based valuation methods included in BVS (Net Asset Value and Liquidation Value) are generally be considered to be minimum measures of business value. These methods do not consider the earnings capacity of a business. However, as minimum benchmarks of value, the business is generally worth at least Net Asset Value or Liquidation Value, even if the income, market, and other approaches yield lower values.

  • Net Asset Value is determined by adjusting asset values to their tax basis and further adjusting them to market (based upon appraised or market values) in order to estimate taxable gain. The amount of estimated tax on the gain along with the market value liabilities are then deducted from the adjusted market value of assets to arrive at Net Asset Value.
  • Liquidation Value is determined by adjusting each asset to its liquidation value to determine the tax on the gain. The the taxable gain, the present value of liquidation costs and the market value of debt are then deducted from the total liquidation value of assets to arrive at a indication of value.
  • Adjustment for intangible assets: A worksheet to identify and value intangible assets that are not listed on the firm’s balance sheet is included for instances when identifiable intangibles exist that can be valued separately from the going concern.


The Market Approach utilizes market prices of comparable companies to approximate the value of a company. In the valuation methods under the Market Approach, the price for a comparable company is expressed as a multiple of various measures of profitability and financial position. The price multiple from the comparable company is then applied to the respective measures of profitability and/or financial position of the subject company to determine the value of the subject company.

  • The market approach databases generally provide an indication of enterprise-level equity value with the exception of the Guideline Public Company method, which in most cases is an indication of minority and non-controlling value. So, when applying the Guideline Public Company it is usually appropriate to adjust the indicated value for a control premium in order to keep all methods on the same level of value.

MoneySoft Business Valuation Specialist contains the following valuation methods under the Market Approach. The data sources along with the available multiples for each method are listed below. (Each method can include up to 100 records of transaction data):

  • Total Market Theory: BIZCOMPS® and IBA Transaction Database. (Both databases have two multiples per transaction record.) The BIZCOMPS data can be licensed from MoneySoft and selected transaction records can be imported directly.
  • Transaction-by-Transaction: Done Deals, DealStats and any user-defined sources of private transactions. Done Deals and BVR’s DealStats (formerly Pratt’s Stats) provide 6 multiples for both stock and asset transactions. The user-defined (open-source) data set includes 7 multiples for both stock and asset transactions. Done Deals data can be licensed from MoneySoft and selected transaction data can be imported directly. DealStats is available from Business Valuation Resources and the transaction data uploads into BVS to eliminate manual entry.
  • Guideline Public Company: Data can be from a variety of providers of data on publicly traded companies. The share price data is converted to the Market Value of Invested Capital for which 5 multiples are calculated.


Applying raw market and transaction data on an “as is basis” can provide misleading valuation indications. The application of market and transaction data in BVS for each of the databases utilizes the following procedures:

  • Detailed information for each data source be entered for up to 100 transactions each. Data from Done Deals and BIZCOMPS can be obtained by a separate license and the data will import automatically in the right fields. Key data points are the transaction price and the benefit streams along with identifying information and the provided transaction multiples.
  • Transaction price and the benefit streams can be adjusted, if necessary, based upon available information. Transaction multiples are recalculated whether or not adjustments were made.
  • Stock and asset transactions are separated because each is converted to equity-level value differently. It is a common error to mix stock and asset transaction multiples.
  • The transaction multiples are analyzed for statistical significance. The distribution and central tendency of multiples are then presented to provide a reference point for determining whether a given multiple group is applicable and, if so, the actual multiple that will be applied to arrive at an indication of value.
  • The selected multiple is applied to the appropriate benefit stream. Depending upon the source data, BVS calculates a value for either equity or invested capital. Invested capital values are then converted to equity values before adjustments.
  • The above equity value is then adjusted for nonoperting items, preferred stock and level of value. The calculated equity value can be rounded to arrive at the indicated equity value. At this point, transaction and market-based values are all on the same level, which is Enterprise-Level Equity Value.
  • The analyst has the option to blend the indicated equity values based upon stock and asset transaction data for each discrete data source.


The Income Approach estimates value by considering the income (benefit streams) generated by the business over a period of time. This approach is based on the fundamental valuation principle that the value of a business is equal to the present worth of the future benefits of ownership.

BVS includes the following income approach methods:

  • Discounted Future Earnings.
  • Discounting Cash Flows.
  • Capitalized Earnings.
  • Capitalization of Excess Earnings.
  • Multiple of Discretionary Earnings.

Discounting and Rate Selections Include:

  • Discounting Conventions: End-of-year or Mid-year.
  • Terminal (Residual) Value Basis: Earnings or assets.
  • Terminal Value Method: Gordon (level growth) or an Exit Multiple.
  • Discount Rate Methods: Build-up, CAPM, or a definable manual input.
  • Beta Data Inputs: From Guideline Public Companies (if included), Open Source for Company Betas, Open Source for Indexed Betas, and Open Source Industry Betas. If multiple Beta data is used, helpful statistics are applied to assist in the selection of the Beta to be used in CAPM.
  • Excess Earnings Capitalization Rate: Manual input.


The various business valuation approaches and methods provide different and sometimes conflicting indications of value. One of the primary duties of a valuation analyst is to review these value indications and reconcile them into a conclusion of value.

An independent and objective valuation eschews the notion of cherry-picking the value indications that support and favor the needs or bias of the client. Furthermore, before the values can be rationally reconciled, each value needs to be at the same level of value.

MoneySoft Business Valuation Specialist facilitates the selection of value and the reconciliation of selected value indications into a rational conclusion.

  • All approach and method-level indications of value are consistently based upon Enterprise-Level Equity Value before the application of any adjustments (discounts and premiums).
  • The analyst can blend the indications of value within each market and transaction database to reach a single conclusion of value for a given database.
  • The indications of value for all used methods within a given approach can be weighted together to arrive at an “Approach-Level Indication of Equity Value.”
  • The analyst then selects the method-level, database-level and approach-level indications of value that are appropriate and relevant for the assignment. To assist in making the selection, the following statistics are provided for each indications of value: simple ROI based on equity net cash flow and payback (in years) using equity net cash flows and EBITDA. For individual market approach methods, the following additional metrics are included for each indicated value: the number of transactions, the R-squared and coefficient of variation.
  • The selected indications of equity value can then be weighted or the most appropriate indication selected. (The same metrics included in the selection process are also available to the analyst.) The result is a Value Conclusion that can then be rounded and/or expressed as a range (minimum and maximum).
  • Enterprise-Level Adjustments (Premiums and Discounts) are then applied as necessary. These adjustments can be percentages and/or whole dollar amounts. The Enterprise-Level Equity Value minus adjustments can then be rounded to arrive at a Value Conclusion (which can also be expressed as a range of values).


The software includes an iterative process that properly allocates the Adjusted Enterprise-Level Equity Value between voting and non-voting shares. Once the analyst selects an appropriate Premium for voting shares, the system will calculate the value for the voting and non-voting interests. The solution will be a per-share value for both groups that when multiplied by the total number of shares in that group and added together will equal the Adjusted Enterprise-Level Equity Value. The mere application of a Premium to arrive at the voting share value is an oversimplification and produces a result that does not total correctly.


The analysis includes a justification of the conclusion of Adjusted Enterprise-Level Equity Value. The justification is also referred to as a test of value, reality check or sanity check.

The justification of value is performed by structuring a hypothetical, arm’s-length purchase/sale transaction and then analyzing the estimated ROI to determine whether or not the returns are adequate to satisfy the hypothetical buyer.

The hypothetical terms and assumptions used in the justification of value as well as the metrics they yield are as follows:

  • The amount of equity invested.
  • The amount of debt funding for up to 4 loans. Funding terms include the loan amount, rate and term (in months).
  • The tax rate to determine interest rate tax shield.
  • An additional “Rule of Thumb” test is available using a benefit stream multiple and a user defined multiple.
  • Measures of reasonableness include IRR on equity net cash flows, payback (based upon cash flows) and debt coverage ratios, which serve as a check on whether the degree of leverage is consistent with lending standards.

The justification uses Adjusted Enterprise-Level Equity Value because the benefit streams that are used to evaluate reasonability are, in fact, Enterprise Level. To use Enterprise-Level benefit streams to evaluate a Shareholder (non-controlling) Level Value would tend to provide a false validation of reasonability.


The next step in the process is to convert Adjusted Enterprise-Level Equity Value to Shareholder-Level Value based upon a Partial Interest Percentage and/or Value Per Share. Shareholder-Level Value or Value Per Share can be determined for Voting or Non-Voting Shares. Dilution can also be applied to the Value Per Share. The process is described as follows:

  • The amount of additional shares due to dilution is determined by comparing the Adjusted Enterprise-Level Equity Value Per Share to the exercise price for options and warrants to identify the number of shares that are in-the-money. In-the-money shares are considered exercised. A portion of the proceeds is applied toward the exercise price and the balance is considered additional shares. The additional shares are then added to the total shares outstanding along with any shares that would be issued for Convertible Preferred to arrive at the total outstanding shares on a diluted basis.
  • Dilution is calculated separately for voting and non-voting, if any.
  • The analyst selects whether voting or non-voting shares are being valued and whether dilution is included. The Percentage Interest to be Valued is selected and the Shareholder-Level Value Before Adjustments is presented.
  • Adjustments (Premiums and Discounts) are then applied to the Shareholder-Level Value as a stated dollar amount or percentage. The number of shares in the partial interest (voting/non-voting with dilution, if any) is then divided into the Adjusted Shareholder-Level Value to determine the Value Per Share (a range may also be presented).


The supporting schedules provide all the details of the analysis and valuation. However this information usually needs to be summarized in the form of a written report for presentation to the client and other interested parties and authorities. The report builder streamlines the process of creating a professional and in-depth, text-based reports complete with the underlying assumptions and a description of the methods and procedures applied.

The Financial Report Builder links the numeric analysis with a structured valuation report narrative that automatically documents the analysis for you using Microsoft Word. The Financial Report Builder is “smart” enough to know what analysis you actually performed and describes the results of the analysis. Both the templates and generated reports are fully customizable using Microsoft Word.


If you’re looking for an equally serious valuation tool that will save you time and money preparing supportable and credible business valuations and appraisals, then you’ll want to try MoneySoft Business Valuation Specialist today!


In addition to specialized software, MoneySoft provides a suite of information products for financial statement benchmarking and valuation data. Data from the following products can be directly imported into MoneySoft Business Valuation Specialist and DealSense Plus.


RMA Annual Statement Studies™ is the leading, most current source of reliable performance statistics for small and medium-size businesses.


With this report you can obtain valuable intelligence about industry financial trends that may impact your performance by analyzing five years of historical financial statements, ratios and growth rates.


BIZCOMPS is perfect for the business buyer or valuation analyst that needs comparable sales data on smaller business transactions. The average selling price of these businesses is approximately $257,000 per business.


Done Deals is the most comprehensive database of completed mid-market merger and acquisition transactions. The database provides hard-to-find details on actual merger and acquisition transactions for private and public mid-market companies.

Install our products and put them through their paces. If you can honestly say that our products do not save you time and perform exactly as we say they will, simply let us know within 30 days from the date of purchase and we will gladly issue a full refund.


SAVE $200 and get 90 days free access to the Done Deals transaction database when you subscribe before July 15, 2024.

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Your subscription to Business Valuation Specialist also includes:

  • Access to FREE technical support.
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  • Report Writer included without additional charge.  Why should you pay more?

Special Bonus: For a limited time, you’ll get 90 days of free access to the Done Deals middle-market transaction database.

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One-Year Subscription: $795 Single-User

Auto Renewals: $595 Annually

Business Valuation Specialist